Man United and Neymar: Economic power and the need for an icon

Man United and Neymar: Economic power and the need for an icon

United, who paid 125m euros for Pogba would have no qualms in paying the player’s 200m euro release fee clause and offer him a better deal

Manchester United are in a rebuilding phase. Despite unspectacular results, their bet on Mourinho stands firm. The English side’s board have given him power of the present and future of the team. And as much money as he wants.

United, who paid 125m euros for Pogba would have no qualms in paying the player’s 200m euro release fee clause and offer him a better deal than he has at Barcelona. It seems insane, but only understandable financially when you look at the commercial side. 

Manchester United are one of the clubs with the most income in the world, even though results have not gone their way for some time. The last league they won was in 2012-13, adding only an FA Cup and Community Shield since then. Neymar’s signing would add an icon that would be a boost for their image around the world and a marketing injection for a team in danger of losing their identity. Ibrahimovic is their flagship player at the moment but at 35 doesn’t have much longer, while Rooney is deliberating over a China move now he is not a regular starter and is not relied on by Mourinho.